Pageflex Campaign Manager

Pageflex Campaign Manager allows you to easily create, manage, and track multi-channel marketing campaigns.

Pageflex Campaign Manager simplifies the process of getting a coordinated, multi-channel campaign up and running so that you can focus on what your message says, not the mechanism for getting it out there. Pageflex Campaign Manager guides you through every step of setting up a campaign. No technical expertise is required, even for creating an online survey.

Creating a cross media campaign with Pageflex Campaign Manager is easy to do no matter what your level of technical expertise. Pageflex Campaign Manager simplifies the process of connecting the various pieces of a multi-touch, cross media campaign.

Pageflex automatically collects the most important metrics on every part of the campaign. You can use these metrics to refine your campaign message and who you are targeting, increase response rates, and ensure the success of future campaigns.

A typical campaign may include:

• Personalized E-mail
• Personalized URLs
• Personalized Landing Pages and Web Microsites
• Surveys and Forms

Using multiple channels is important because you need to reach people where they live, and today they live in their e-mail Inbox and on the Web as much as in their postal mailbox. The more you engage your potential customers, the more likely they are to do business with you. By tracking responses with Pageflex Campaign Manager, you instantly gain measurable statistics on the success of your marketing message. The information you gather from the responses becomes an invaluable resource in your ongoing marketing efforts and lets you further refine follow-up campaigns.

A personalized URL is a Web address that includes a piece of personal information, such as the recipient's name. Including such information is what makes this marketing tool so compelling. When you include a personalized URL in your campaign, your campaign recipients will know that clicking that link will bring them to an entirely personalized Web site experience.

Pageflex Campaign Manager takes care of generating each unique personalized URL for each campaign recipient. It makes sure that every personalized URL is unique and tied to a particular individual in your campaign data list, no matter how many times you add names to your campaign.

You can include personalized URLs in any and all parts of your campaign. For printed pieces such as letters and postcards, Pageflex inserts each personalized URL into each document when it generates the final output for the job. Likewise for e-mail messages, Pageflex inserts the personal link into the email message as it sends it out.

 he personalized URL is only the beginning of this unique online experience. Pageflex uses the personalized URL to serve up a personalized landing page. The landing page can lead to an entirely customized microsite. Microsite pages are created on demand using the information about each recipient to drive the selection of text and images on the Web page. It’s the same logic that makes the printed campaigns you can produce with Pageflex so dynamic.

With Pageflex Campaign Manager, you can easily create personalized landing pages with variable text and images using the same easy-to-use design tools from Pageflex as you use for your print-based projects. Elements from the print campaign are autmatically repurposed within your e-mail and online campaign.

Conditional Workflows

The simplicity of the Pageflex Campaign Manager doesn’t limit the complexity of the campaign you can set up. You’re not restricted to a single workflow for all your campaigns. Instead, you have nearly limitless control to create “branching” workflows. Choices the campaign recipient makes on one page drive the creation of the subsequent pages in the visit.

For example, choosing a particular product interest can drive the campaign recipient to particular survey pages and product information pages. Whereas, choosing a different product can take another campaign recipient along an entirely different path.

Following Up

When campaign recipients respond to your message, you can close the communication loop by sending personalized messages back to them. Personalized “thank-you” pages and e-mail messages acknowledge each response and provide follow-up information, whether that’s an appointment with a sales representative, a reward for completing the survey, or simply a way for them to contact you to continue your conversation.

A survey is an opportunity for the campaign recipient to supply information back to you,. The Pageflex Campaign Manager simplifies the process of creating a survey and lets you focus on the information you want to collect.

You do not need experience designing HTML forms since the step-by-step setup tool walks you through the process of adding questions and preparing the survey. Your surveys can ask for simple information, such as contact information, or they can ask questions about such things as product interests, purchase intentions, or satisfaction levels.

However, if you are comfortable designing your own HTML forms, you can include them in your campaign workflow. Pageflex takes care of connecting these forms to the database to make sure you have immediate access to the results.

eaching the customer is only part of a successful campaign. You need good tools to track the interaction both to justify the marketing investment and to define the next steps in the campaign. Once Pageflex generates all these personalized messages—direct mail messages, e-mails, personalized URLs—the Pageflex Campaign Manager is ready to measure the results of your campaign. Results are available immediately in real time.

For each campaign, Pageflex sets up a customized Web site for viewing the campaign metrics. You control who has access to the campaign results, and you can set up custom reports to put the most important metrics front and center.

Pageflex displays the results with easy-to-view charts and graphics showing such important statistics as:

• how many people received each mailing?
• how many people viewed their e-mail messages and when did they view them?
• how many people visited their personalized URLs and when did they visit?

Likewise, you can view reports on who did not respond to each part of the campaign. To reach these individuals, you can refine your message, change the offer, or change the message entirely. You can then send them the revised message to help increase the overall response rate.

Tracking information is available down to the results for an individual response. You can view detailed information about each person in your campaign, from the number of times the person visited the microsite, to the answers for each survey question.