Prime Group Fuels Growth with Pageflex Technology

UK-Based Customer Expands Services and Products Utilizing Pageflex Storefront and Pageflex Server
Marlborough, Massachusetts, USA  – December 1, 2009 -  Pageflex®, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable publishing and web-to-print solutions, announced today that Prime Group has utilized Pageflex technology to expand the range of products and services it offers their clients and has become a leading producer of personalized products in the United Kingdom.

Prime Group, based in Nottingham, UK, www.primegroup.co.uk was founded in 1988 as a traditional lithographic print house. In 2003, the company invested in its first digital press and subsequently began to acquire best-in-breed technology to support their business goals.  In June of 2008, they licensed Pageflex Storefront and recently added Pageflex Server to their portfolio of software solutions. 

Since then, the company has gone on to become one of the UK's leading providers of personalized items, combining Pageflex technology and their own innovation to create highly customized marketing, stationery, and promotional items for clients throughout the UK. Recently, working with Pageflex reseller ROI Software Distribution Ltd, Prime Group utilized Pageflex to produce flight maps for DHL Worldwide Air Cargo.  Prime Group and ROI Software Distribution replaced the time-consuming manual process of map creation with an automated solution that enables maps to be created instantaneously using Pageflex Storefront.  These flight maps graphically display all of the flight plans and routes on which the company operates its worldwide air freight courier service.

Jon Tolley, Director at Prime Group, said, “Innovation has been the driving force of what sets Prime Group apart. To support us in that, we count on the best technology, and that’s why we choose Pageflex. Only Pageflex could gives us the functionality we needed to achieve the level of personalization required for the types of products we produce.  As we look to expanding our business partnerships outside of the UK, we know that Pageflex will support us in that growth.”

Bitstream President and CEO, Anna Chagnon said,  “Prime Group has used Pageflex to produce some to excellent examples of what can be accomplished with variable data technology. Their highly-personalized calendars and their innovative work created for DHL, demonstrate why they Prime Group is a leading provider of personalized products. It is thrilling to have Pageflex be a part of their success and we look forward to seeing what comes next from this industry leader.”

About

Based in Nottingham, UK, Prime Group is an award-winning printer and one of the UK's most creative and cutting edge printers. Prime Group provides their customers with a consistently high level of customer service, outstanding quality, and innovative solutions, and was honored in the calendar category at the 2008 Digital Printer Awards. Prime Group works with customers throughout the UK and fosters partnerships with companies in America and Canada.

ROI Software Distribution Ltd combines software, professional services, and marketing with the best of breed technology covering W2P, VDP, Cross Media, Campaign Management and digital printing, they help companies dramatically extend their market reach and improve the effectiveness of their communications. ROI enable businesses to present their client base with value-added offerings that deliver faster turnarounds, tighter brand control, and reduced correction cycles. 

The Pageflex Platform
Pageflex enables companies across the globe to communicate their marketing messages more easily and effectively. The award-winning Pageflex product line sets the standard for excellence and innovation in targeted marketing and brand management.

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